How To Get Qualified Leads Through SEO Services?
The lead generation process is very broad and it has several ways to do it. As we have moved from the traditional business ecosystem to the digital era, leveraging SEO for generating leads makes more sense. Running online businesses comes with a lot of advantages and that's why more companies are coming online to serve more customers.
Almost everyone is doing the search optimization of their site but only a few people are generating fruitful leads from it. If you are new to SEO and want to know how to get started with lead generation, we are here to help. In this article, we will explore how to get qualified leads through SEO services and always stay ahead of the competition.
Improving the overall visibility
For achieving higher qualified leads, your site needs to arrive at the top positions of search results. There are only a limited number of people who visit the third or fourth page of the search results. If not the first position, aim to get into the top ten search results position and it will gain you a lot of visibility and generate leads.
For arriving on the top 10 search results, analyze all the top competitors that are ranking and analyze why they have done differently and how many backlinks they have. Once you figure out their strategy, work on your site, and improve the visibility. With this competitive SEO technique, you will gain a lot of leads once you arrive on the first page.
Along with this, also optimize your Google My Business profile and ask your customers to drop a review for your services or products. It helps in gaining trust and it's a major ranking factor for Google and other search engines.
Conversion rate optimization
CRO is not only limited to paid marketing campaigns and PPC ads, as it goes beyond and you need to know about it. In conversion rate optimization, you constantly try to make the UX and content of the site better for your visitors so that they can take action and bring you sales.
You can run a couple of A/B tests to know which landing page is working the best for your site. Or you can also experiment in the way you are presenting the Call To Action on the sales pages. Use any popular SEO tools to track your progress and also see how your SEO efforts are going well with the CRO process.
You can also try to launch the same pages but with different copies to check which type of content is performing well and bringing the most business leads. CRO is an important and fruitful step towards generating more qualified leads for your business.
Create valuable content
It's 2021 and only valuable content will get higher rankings because Google and other search engines are closely working with the users' search intent. While creating content on any topic, take care of the user's intent, and try to include all the questions that the targeted audience is asking on the web. You will find these questions easily in the people also ask section and.
When you solve users' queries in the most precise way, your site's ranking will improve drastically and you will automatically collect more qualified leads for your business. Along with creating quality content, also plan the content sharing on social media for generating maximum traction.
Good UX brings greater qualified leads
When good UX and SEO work together, your chances of generating more sales double up without putting an aggressive budget in paid marketing. The way an online visitor searches, browses and interacts on your platform matters the most and it's also a major ranking factor.
If the user experience or UX of the site is not optimized, it will often lead to a higher bounce rate and a very poor conversion rate despite good products or services. You can hire a good company to revamp your site and improve the on-page time of users to generate more qualified leads.
Social media and SEO complement each other
In 2021, when things are hyper-connected with each other, your SEO and social media teams need to work in coordination. The SEO team can help the social media team to optimize the content. Whereas on the other side, the social media team will help SEO teams to generate leads from these multiple channels.
Most people prefer to shop online via channels like Instagram and this is the perfect opportunity for companies to optimize content marketing strategy and generate highly qualified leads. One thing you need to keep in mind is that when it comes to social media, you have to be consistent and relevant to the audience.
These were some of the best tips to generate qualified leads with SEO services and scale your business online. If you don't have an in-house SEO team, it's better to hire a professional SEO Company India and get more visibility for your business.