Top 8 Elements of Web Redesign Process
A website redesign can be associated with a lot of different factors including complex navigation, slugging loading pages, lesser sales, and many more. This is the reason why most businesses think of redesigning their websites every two or three years with the help of professional web design and development services. However, the most important thing is to know the reason behind redesigning your website as it majorly affects the outcome of your project. There can be several reasons why you could want to redesign your website ranging from higher bounce rates to low conversion rates.
Customer dissatisfaction or inconvenient user experience is also a major reason why business owners invest to redesign their website. Moreover, web resigning comes to the discussion mainly when your website doesn’t reflect your business goals and vision. This is why you must be well aware of the redesigning process in order to ensure the desired results for your website. So, to give you a better understanding, let us discuss the top 8 elements of the website redesign process.
The prime and most important element of web redesign is to identify the goal of your business. This is because by identifying the goal in the first place, the website designer gets a clear idea of what he needs to accomplish for the client. Goal identification includes all about finding the answers for who is the website for, what do they expect, what is the motive of the website, and does the website need to convey the brand’s core message. These are pretty much all the questions that need to be answered before getting started with the project as it provides ample clarity to what should be done. So, to develop a working knowledge of the competition, a creative brief, and a brief summary of expected aims and objectives should be handy.
When you are done with goal identification, the next step is to define the scope. This is because one of the major problems that can affect web design projects is scope creep. Moreover, any client comes up with their own set of requirements and goals but because these goals are not constant as they gradually evolve or change entirely during the design process. Having a clear scope during the web redesign process is essential as it allows you to efficiently finalize the cost and time frame of your web project in advance. It also gives an edge to your web redesign efforts by having a clear overview of the agendas of the website and the needs of its users. Using the Gantt chart can also provide value beyond estimation and can even help in focusing on the tasks and goals more effectively.
While redesigning the website, it is very important to keep an eye on your competitors as that can provide you with a lot to learn and improvise. Ideally, it is important to compare competitors’ strengths and weaknesses in order to highlight the areas where there’s a scope for improvement. Therefore, in this way, it becomes easier to generate new opportunities. However, choosing the right of competitors is where you should be careful as that can give a clear picture of the industry and marketplace and about what needs to be done. On a whole, competitive analysis is a great workaround to keep the process problem-free and smooth.
Information architecture is the practice in which the content is organized in order to make it easily comprehensible. If we specifically talk about website design, you will get to know that structural diagrams map the relationship between all the screens of a website and provide a higher-level overview of all the components of the website. Effective information architecture is very important for any website to have clear and easy navigation because otherwise, it might create navigation problems for the users as soon as they try to access the website and even be lost.
Sitemap and Wireframe Creation
The sitemap strengthens the foundation of any well-crafted and designed website. This is because it helps to provide web designers with a clear idea of the website’s information architecture and explain the relationship between the different content elements and pages. A sitemap serves exactly how a blueprint services for building a house. Then comes the turn for finding some design inspiration to build a mockup of the wireframe as it provides a framework for storing the visual design and content elements of the website. It only helps you identify the potential challenges and also gaps with the sitemap. Though a wireframe doesn’t contain any final design elements and this is the reason it doesn’t act as a guide about how the website will look eventually. But it can act as an inspiration for the formatting of various elements.
One of the major elements of the web redesign process is the visual style of web design. This part of the website redesign process is often shaped according to the existing branding elements that include color choices and logos that are specifically demanded and decided by the client. But at the same time, the web designer can also shine if he has the correct sense of visuals. Images play an important role in web design as it is the aspect through which the users get the idea about the creative and visual capacity of any website. Good images not only help with giving the website a professional look and feel but also communicate the brand message to the users which eventually contributes to the greater user-experience and the trust with customers. Creative and well-strategic content also increases the engagement and then eventually adds to revenue for the business.
Once the website is done with the visuals and content, then comes the turn for testing. This is the most crucial stage as it determines the performance of the website. In this process, each page gets thoroughly tested to ensure that all the links on the website are working properly and that the website loads effectively across all the devices and browsers. Errors can be small and big as they are a result of minor coding mistakes so it is better that they get checked and corrected in the testing period rather than creating discomfort in the future. Broken links and code errors can even result in a broken website to the public which is obviously the last thing you want.
Finally, comes the most nail-biting part of the entire web redesign process which is the launch. Ideally, when all the elements are put together and thoroughly tested, that is exactly the time when you are good to go with the launch. Though you come to the stage of launch when you are satisfied with your design. But since web design is an ongoing process, it requires constant maintenance and changes because there will always be some elements that need to be fixed. Moreover, designing a website is all about balancing between the form and functionality and this is the reason you can ace it with the correct knowledge and choice of colors, content, design motifs, and fonts, etc.
Taking all of these elements into consideration for your web redesigning process, you may surely be able to create your own strategy that can suit your workflow and requirements and contributes to a successful redesign.