Facts about Parle G Biscuit | History of Parle G
Read the history of parle g and facts about parle g. Did you know, Parle g girl name is NOT Neeru Deshpande, it was an illustration by Everest creative.
Parle G Biscuit is one of the Most Loved Biscuits in India. More than 1 Billion packets are produced every month. There are some interesting facts about the history of Parle G that are not known to many people. Did you know that Parle G girl in NOT Neeru Deshpande (fact check), in fact, she is not even a real person. Parle G Girl was an illustration made by Everest Creatives in 1960. The History of Parle G dates back to 1939 when Parle started manufacturing Gluco Biscuits in India. After Indian Independence in 1947, they launched an Ad Campaign showcasing Parle g as an alternative to British Brands. Parle G Biscuit was previously known as Parle Gluco Biscuit until the 1980s when the Company rebranded them. Let's start exploring some interesting facts about the history of Parle G.
- If a month's production of Parle-G biscuits is stacked side-by-side, the distance between Earth to Moon of 7.25 lakh kilometres can be covered. 1 billion packets of Parle-G are produced monthly.
- Parle Products was established as a company in Vile Parle in 1929. First, they used to sell orange candies and other confectioneries.
- It was only in 1939 that Parle started making biscuits and expanded the product category. It was then called Parle's Gluco biscuits.
- The company kept prices unchanged for over a decade - between 1996 and 2006. Even though the prices of raw materials such as wheat, sugar, and milk escalated up to 150 per cent.
- In 2013, Parle-G became India's first domestic FMCG brand to cross ₹ 5,000 crores in retail sales.
- Earlier the wrapping of Parle-G was made of wax paper. Later, they changed it to plastic paper, and a special TVC was made, which showed the packet of biscuits in a fish tank.
- The little girl on Parle G wrapper is not real!. You must have read the stories that Parle-G girl is actually Neeru Deshpande, and she's 60 now, but that's not true! Illustration of this girl was made way back in 1960 by Everest Creatives.
- Parle has 4 factories all over India, and they are the largest biscuit manufacturing units in India.
- 4551 people around the world are eating Parle-G at this moment. Yes, that's the number of people who eat Parle-G every second across the globe.
- First-ever TVC for Parle-G was made in 1982. How many of you remember this ad?
- When Indian Railways allowed, Parle was among the first advertisers to paint Mumbai local trains compartments with Parle Gluco ads.
- Parle-G biscuits are sold in more than 50 lakh (5 million) retail stores. Parle-G sells more than all the biscuit brands in China, which is the fourth largest biscuit market in the world.